Probably the most disruptive thing the Internet has done, and is continuing to do is to obliterate the typical excuses that have prevented people from creating something.
It used to be if you wanted to build a product, write a book, build a company, make a movie, make a comedy series, etc you had several barriers that prevented you from making and selling your work. Gatekeepers keeping you from your potential audience.
Authors needed to find a publisher which involved finding an agent, movie authors needed equipment which required studio backing, if you wanted to build a product you’d need to dump millions of dollars in R&D and prototypes . . . roadblock after roadblock. It was amazing that anything was created at all!
That’s not the case anymore. Now the cost of creating something is trending towards zero, whether you use Garage Band or iMovie to create an album, video or podcast, MakerBot to R&D prototypes for physical products, or a wide variety of development frameworks and cheap hosting to great software products, the only cost to make something is time.
“Sure I’d do <blank> if I just had the time,” is the excuse you’ll hear from people who don’t create. The fact is, they do have the time, they’re just using the time excuse to hide their fear of failure. So they fill their time with other things, Facebook, Reddit, MasterChef. Are you honestly telling me watching a cooking competition show is more important than your dream?
BTW, the hilarious thing about MasterChef is that every competitor on the show probably spends at least 4 hours a day cooking, not watching other people cook on TV.
The world is different, there will be people who through some random dumb chance will get “discovered” and do the hard work of introducing them to the world. The rest of us however will have to learn how to discover an audience by building it for ourselves. Need proof? One word: Macklemore
The Heist is the debut studio album by American rapper Macklemore and producer Ryan Lewis. Independently produced, recorded and released by the duo, The Heist reached number 1 on iTunes within hours of being released on October 9, 2012 with no mainstream promotion or support. The album was recorded in Seattle between 2009 and 2012 and was released on Macklemore LLC. A series of singles were released before the album release from 2010 onwards, with the fifth and final single “Thrift Shop” being the most commercially successful – peaking on the Billboard Hot 100 at number 1 and charted within the top 40 overseas, peaking at number 1 in New Zealand and Australia and the United Kingdom. The album’s third single “Can’t Hold Us” was also largely commercially successful – peaking at number 1 in the United States, Australia, and Sweden.
It’s harder, we can’t tell ourselves comforting little lies anymore of why we didn’t make it (“because of the fat cats at big companies don’t get it”).
The tools and knowledge is out there, do you have the will to actually make your dream happen?
Or are you going to keep making excuses?